Unilever - Integrated marketing communications

Starting in 2005, Glocal Strategy cooperated on strategic branding and public relations with Knorr, Lipton and other brands in the Unilever family. For Knorr we focused on communicating industry standards, competitive communications, and integrated marketing communications. For Lipton we focused on product concept communications, on building consumer habits. We made use of innumerable industry best practices. We succeeded in making public relations into the core of integrated marketing communications.