The launch of the world’s tallest tower the Burj Khalifa reached headlines the world over for its lavishness, artistic value and grandness. With the aim of giving world audiences and the media an unforgettable vision of Dubai, GLocalstrategy contacted some key domestic fashion, event, marketing, design and architecture related media and raise interest from them. We focused on integrating media's expectation and clients' needs. The event were successful for the media.