ASEAN EXPO

Background：

After the global financial crisis subsides, China’s government plans on strengthening its cooperation with the ASEAN organization and open up new markets in the U.S. for more trade opportunities. The goal is to further increase participation among global companies at the ASEAN expo in 2009.

Strategy：

Glocal Strategy carried out research projects on previous world expos marketing strategies and best practices. The fundamental design of the expo will begin with a series of PR campaigns including “South South Trade Forum,” from sample companies, and increase ASEAN economic activity with Chinese companies.

Result:

ASEAN expo will be based on the marketing plan suggested by Glocal Strategy and make any necessary adjustments to the strategy for it to run smoothly.